Diana Travel was established in1977 in Kusadasi, a major harbour, located close to important historical and natural destinations in Turkey like Ephesus, Virgin Mary's House, Temple of Artemis, Didyma, Miletus, and Priene. At that time, as there were no charter flights, Kuşadasi's proximity to these local attractions lead it to become a valuable port and an important stopover for cruise ships. As it is also located close to Samos Island, it became a busy port for daily visits from the Island by ferries.
Diana Travel's first step in to the business world was providing ferry crossings between Samos and Kuşadası and organizing daily tours to the historical sites. When charter flights to Izmir Airport began, Diana Travel lead the way in the development of the Turkish tourism industry by convincing European tour operators already operating in Samos to start operating charter flights to Izmir Airport. Thus, Diana Travel started representing and handling established European tour operator companies like Jahn Reisen, Sunsnacks, Baumeler Reisen, Studioses, Esco Reisen, Hotel Plan, Akademisch Studien Reisen, and Studiouins Reisen.